News groups up with Pinterest for a season of festive pinning this Christmas

London’s official customer information,, has teamed up visible bookmarking website Pinterest as a part of a brand new marketing campaign “Christmas London Moments”, which goals to extend viewers interplay with festive content material throughout and its social media platforms.

Launching right now the collaboration with Pinterest, a contest to ‘Pin Your Dream journey’,will ask customers from all over the world to create London inspiration boards within the lead as much as and through the Christmas interval. Pinners will probably be invited to pick their favorite issues to see and do within the capital, from festive actions to boat rides alongside the Thames.

Julie Chappell, Chief Digital Officer for London & Companions, the official promotional organisation for the capital which runs, stated: “We’re delighted to be working with Pinterest. Christmas is such a magical time of yr for the capital, and we’ve an enormous number of festive content material to seize the general public’s creativeness, bringing to life all that metropolis has to supply throughout this time. Whether or not it’s glittering lights, bustling markets or festive division retailer shows, entrants will have the ability to get artistic and share their favorite London moments on-line for an opportunity to win their dream journey to our fantastic metropolis. 

Final yr visitors to’s Christmas pages elevated by 34 per cent, in contrast with the identical interval for 2013 – totalling 1.85m visits – and the Pinterest collaboration is about to drive visitors additional this Christmas yr.

Adele Cooper, Pinterest’s UK Nation Supervisor, stated, “We’re thrilled to be collaborating with to assist individuals uncover and save the actions that might make up their dream London vacation. Pinterest is a superb supply of concepts for all elements of your life and we’re already seeing a 50% improve in concepts being Pinned round what to see and do in London in the course of the Christmas season, in comparison with this similar time final yr.  We actually sit up for seeing artistic submissions from the group.”

The web competitors opens at this time at Pinterest customers will be capable of create and enter their festive London boards till 1st January 2016. All boards shall be entered into the competitors, which can see one winner will obtain a four-night journey to London.