VisitLondon.com and Swiftkey staff as much as have fun Shakespeare’s legacy as a part of Fans of London marketing campaign
Watch Well-known actor Simon Callow shock Shakespeare tremendous fan on stage at The Globe
A new sensible telephone app which provides a Shakespearean contact to your textual content messaging, has been launched at the moment to have fun the 400th anniversary of the Bard’s demise and as half ofa tourism drive for the capital, referred to as ‘Fans of London’.
Working with VisitLondon.com, the official customer information for the capital, ShakeSpeak has been developed by software program firm SwiftKey, greatest recognized for his or her language prediction app. By analysing the Full Works of Shakespeare they developed an app that helps flip your textual content messages into Shakespearean prose by predicting the playwright’s greatest recognized phrases.
Swiftkey’s app, which is obtainable to obtain freed from cost, permits you to merely sort the primary phrase or two of a well-known Shakespearean quote and the know-how will do the remaining. For instance:
To be or to not be, that’s the query
That which wecall a rose by some other identify would odor as candy
All of the world’s a stage and all of the women and men merely gamers
Some are borngreat some obtain greatness and a few have greatness thrust upon them
The course of real love by no means did run clean
And as a way to make you your textual content messages as genuine because the Bard’s language, Swiftkey’s evaluation of the Full Works of Shakespeare recommends utilizing ‘Thou’, ‘thee’ and ‘thy’ in your textual content messages, as these three phrases are among the many most frequent Shakespeare makes use of in comparison with how we converse at this time.*
Or just begin your sentence with ‘Ha!’ or an ‘O!’ or a ‘What ho!, accompanied by loads of exclamation marks, for a way more genuine Shakespearean really feel.
And ensure you are unfailingly well mannered through the use of ‘Sir’, ‘Madam’ and even ‘Ay my good lord, that are peppered all through Shakespeare’s performs.
Commenting on the event of ShakeSpeak, SwiftKey’s Head of Partnerships Sarah Rowley stated: “We’re delighted to be combining the Bard’s works with our smartphone keyboard know-how for the primary time. SwiftKey learns out of your writing fashion, so who higher to have as your information than one of many world’s biggest wordsmiths? Shakespeare introduced language to the plenty in revolutionary and thrilling methods – and now individuals can expertise his distinctive and timeless use of language on their smartphone keyboard.”
The launch of the ShakeSpeak app is a part of the Fans of London tourism marketing campaign from VisitLondon.com, which is supported by the GREAT Britain Marketing campaign, British Airways and Hilton. Followers of London celebrates the blockbuster occasions happening throughout the capital this yr, together with the 400th anniversary of Shakespeare’s legacy, and the primary ever exhibition on the Rolling Stones, EXHIBITIONISM.
VisitLondon.com has recognized a number of the most real and deserving followers of the Royal Household and Harry Potter as a part of the marketing campaign. Now comes the flip of Lori Jones from Chicago, Illinois, a devoted Shakespeare fan who was just lately flown to London for a as soon as in-a-lifetime journey.
While having fun with a behind-the-scenes tour of Shakespeare’s Globe, Lori was stunned on stage by classical actor and director Simon Callow, who carried out a voice workshop together with her within the Sam Wanamaker playhouse
Actor and director Simon Callow stated: “Lori’s information of and keenness for Shakespeare is testomony to the Bard’s fan base everywhere in the world. In any case this time, Shakespeare’s works are nonetheless related to us all, and it’s a delight to know that his legacy continues to be very a lot alive in London – the calendar of occasions to honour the Bard this yr is actually spectacular.”
Shakespeare tremendous fan Lori Jones stated: “My fascination with Shakespeare started once I was a toddler and my love of his work has continued to develop and develop. I’ve by no means been to London earlier than so it was a real honour to see Shakespeare’s Globe within the flesh and to satisfy its new inventive director, Emma Rice and listen to concerning the productions deliberate for this summer time.” (You possibly can watch Lori’s particular Shakespeare expertise here).
Chris Gottlieb, Chief Advertising & Communications Officer for London & Companions, stated: “Swiftkey’s app is an excellent piece of know-how which lets everyone have enjoyable and get to know Shakespearean prose. The legacy of Shakespeare really lives on in London and on this commemorative yr, there’s a lot to see and do throughout the capital for followers similar to Lori – from exhibitions, particular performances and quirky variations. It is unbelievable to see the keenness for all issues Shakespearean 400 years on.”
Sara Dunham, British Airways’ Head of Advertising, Retail and Direct, stated: “This marketing campaign will showcase some particular moments, as followers journey to one of many world’s biggest cities for a once-in-a-lifetime expertise. At British Airways we like to make superb issues occur, and with dozens of every day flights connecting individuals between 21 US cities and London, we sit up for flying tons of of followers to comply with of their footsteps.”
Aligi Gardenghi, Vice President Advertising Europe, Center East & Africa at Hilton Worldwide stated: “As followers of London we’re excited to be concerned within the London & Companions marketing campaign and sit up for setting the stage for unimaginable and heartfelt experiences for our friends and guests to the capital. With 35 properties in Higher London providing a various vary and breadth of hospitality, Hilton offers the perfect backdrop for a memorable keep in one of the crucial widespread worldwide locations.”
ShakeSpeak is out there to obtain on Android from 9am BST on seventh April for smartphones and tablets on Google Play (search ShakeSpeak), and in addition by way of SwiftKey Greenhouse, the corporate’s hub for experimental software program.
For the prospect to win a visit to London go to www.visitlondon.com/fans