London & Companions took to the stage final night time on the first annual World Media Awards (WMA), as its Official Visitor of Honour marketing campaign gained each the WMA Grand Prix for the most effective content material advertising marketing campaign on the earth, in addition to the World Media Award for Journey & Tourism.
The 2015 marketing campaign, which adopted the journey of Adaeze Uyanwah as she skilled a once-in-a-lifetime journey to the capital, was created by The Brooklyn Brothers and beat campaigns from manufacturers together with AirBnB, Land Rover and Microsoft, to take residence the highest prize on the VIP ceremony in central London.
The World Media Awards, launched by the World Media Group give recognition to the advertisers and businesses which are creating the perfect worldwide content-driven promoting campaigns on the planet.
The win comes simply as London & Companions launches its newest tourism marketing campaign for the town, Fans of London, which seeks to have fun the blockbuster occasions, exhibitions and anniversaries happening throughout the capital this yr. Highlights embrace: the Queen’s 90th Birthday, the 400th anniversary of Shakespeare’s legacy, Harry Potter and the Cursed Baby, and the world’s first Rolling Stones exhibition.
A panel of senior worldwide media specialists chosen from main manufacturers, businesses and media house owners selected seven class winners and one Grand Prix winner from amongst the various entries that poured in from throughout the globe.
Mary McFarland, World Media Awards decide and Regional Director at Ogilvy & Mather, says, “The standard of entries was unbelievable, creating an incredible showcase for manufacturers huge and small, consumer-facing and B2B, and demonstrating simply how wealthy, efficient and disruptive you may be with content material. The London & Companions marketing campaign was a well-deserved win, shining a highlight on how authenticity and collaboration can create one thing actually inspirational that speaks throughout borders.”
Chris Gottlieb, Chief Advertising and Communications Officer at London & Companions stated: “It’s an unimaginable honour to win each the World Media Awards Grand Prix and the World Media Award for Journey & Tourism, particularly given the standard of campaigns that entered from the world over. It was a privilege to showcase what London has to supply via the marketing campaign with a highlight on over 30 superb experiences. We couldn’t have executed this with out our excellent companions throughout London and people celebrities and people who gave up their time to advertise London as the best metropolis on earth. I’d additionally wish to pay tribute to my implausible group at London & Companions, The Brooklyn Brothers and the Nice Britain marketing campaign for making London’s Official Visitor of Honour attainable.”
Alex Altman, MD – International Options at MEC and co-head of the judges, provides, “The primary yr of the World Media Awards has been higher than we ever imagined. They’ve revealed the worldwide stars which have grasped the complexities of worldwide content-driven promoting campaigns, and offered a benchmark for others to aspire to. I’ve little question that subsequent yr we’ll see the Awards develop to be even greater and higher.”