LONDON LAUNCHES "CUTTING EDGE" CAMPAIGN AS DELEGATES FLOCK TO THE CAPITAL'S IMEX STAND
London is as soon as once more the preferred metropolis stand at IMEX Frankfurt, with a complete of 700 pre-booked appointments forward of the present subsequent week (19-21 April). The stand might be run by London & Companions, the official promotional firm and conference bureau for the town.
London & Companions shall be exhibiting alongside twenty-three companions, starting from lodging via to transport suppliers, together with Edwardian Group London, Historic Royal Palaces and Eurostar.
Whereas at IMEX Frankfurt, London & Companions will probably be showcasing the town’s mental capital and its relevance to conferences planners via its new initiative “London: Capital of Slicing-Edge”.
This new marketing campaign is the newest instalment in London & Companions’ Love the Occasion & Love the Expertise marketing campaign, which was developed in 2015 based mostly on the perception that deciding the place to carry an occasion is predicated on each rational and emotional elements. This newest iteration of the marketing campaign will give attention to London’s world main sector experience
A brand new report produced by London & Companions highlights how the town’s main clusters resembling finance, know-how, life sciences and the artistic industries have proved key in attracting main conferences and congresses in these areas.
These 4 clusters converging in a single metropolis have impressed cross-sector innovation and make London a singular and engaging vacation spot during which to carry a enterprise occasion, giving assembly planners entry to the perfect expertise and minds, and delegates the chance to community and do enterprise within the capital.
Tracy Halliwell MBE, Director of Enterprise Tourism and Main Occasions at London & Companions, stated: “London is on the forefront of quickly innovating and converging monetary, tech, life sciences and artistic industries, making it a leading edge enterprise occasion vacation spot. Internet hosting an occasion in a metropolis which is a worldwide hub of excellence for that sector can present a wealth of added worth and return on funding. London supplies limitless entry to analysis, innovation and concepts, which means expertise gravitates in the direction of London.”
Matt Scheckner, Managing Director at Promoting Week Europe stated: “London is a melting pot of creativity and is constructing an thrilling future tied to the artistic industries. It’s on the crossroads of creativity and know-how which is re-defining our future. For our functions, it’s the capital of Europe and main businesses and AdTech gamers have their EMEA headquarters in London.
“It’s also an aspirational place that folks need to go to. Our progress within the final three years from 14,000 in 2013 to an anticipated 35,000 delegates this yr, could be very a lot tied to having chosen London as our host metropolis.”
In recent times, London has been very profitable in attracting medical congresses, resembling that of the European Affiliation of Periodontology and the record-breaking European Society of Cardiology congress in 2015 and the upcoming European League Towards Rheumatology and European Respiratory Society congresses later this yr.
This space is about to develop even additional because the life sciences sector expands and the opening of ground-breaking amenities corresponding to The Francis Crick Institute may even add to the town’s competitiveness.
Dr David Roblin, Chief Working Officer and Director of Scientific Translation, The Francis Crick Institute, stated: “London is residence to a profitable mixture of educational excellence, nice universities and cutting-edge analysis. It is a implausible place to do science, boasting each award-winning scientists and revolutionary enterprise individuals to translate science for well being and wealth advantages.”
London’s standing as a worldwide monetary centre, mixed with its emergence because the world’s largest monetary know-how or FinTech hub, has helped the town to win Sibos 2019, which was introduced final yr and will deliver an estimated 9,000 monetary providers professionals from throughout the globe to the town.
Sven Bossu, Head of Sibos, stated: “Fintech innovation is being led from London, making it probably the most compelling host metropolis for Sibos 2019. The experience within the sector means we will create a terrific expertise for our delegates. We sit up for bringing Sibos to the monetary coronary heart of Europe for the primary time – and to creating it an amazing expertise for our complete group.”
On the tech entrance, TechCrunch Disrupt arrived in London in 2014, following its launch in Berlin in 2013, drawn to the British capital by the colourful tech start-up group and the entry to prime expertise.
Leslie Hitchcock, Director of Occasions at TechCrunch stated: “There’s nice entry to the start-up group in London which could be very productive, there are nice contacts within the metropolis that attendees can converse to, permitting them to satisfy buyers and get enterprise completed outdoors the occasion.”
“London: Capital of Chopping-Edge” video will probably be launching on Tuesday 19 April, at IMEX Frankfurt.
Discover London & Companions at stand F400 at IMEX Frankfurt, 19-21 April 2016.
Entry London & Companions’ report and interactive map on http://conventionbureau.london/cutting-edge-business-events