LONDON IS THE MOST TALKED ABOUT TRAVEL DESTINATION ON TWITTER

London is probably the most talked about journey vacation spot on Twitter, based on new analysis from London & Companions, the Mayor of London’s official promotional firm.

The data, which has been launched to coincide with the launch of a marketing campaign celebrating ‘Fans’ of the town, was compiled by Spredfast for London & Companions and divulges the phrases ‘London’ and ‘journey’ have been tweeted collectively greater than 630,000 occasions in 2015, which is 200,000 greater than the subsequent hottest cities, Paris, New York, Rome and Tokyo.

In reality, the phrase London by itself was tweeted greater than 81 million occasions in 2015, which is greater than Sydney, Tokyo and Rome mixed.

A few of the prime phrases utilized in affiliation with London embrace, ‘artwork’, ‘journey’ and ‘style.’

The Mayor of London, Boris Johnson commented: “With our unbeatable cultural points of interest, excellent eating and prime notch purchasing, it is no marvel that London is probably the most talked about journey vacation spot on social media. Even higher, this on-line chatter is translating into report breaking customer numbers and our museums, galleries and different points of interest proceed to prime the charts. With one other incredible yr of world-class occasions in retailer, we look ahead to welcoming much more followers of London all through the approaching months and the years forward.”

At this time (10 March) VisitLondon.com, in partnership with the GREAT Britain Marketing campaign, British Airways and Hilton, launches ‘Fans of London’, a brand new initiative to rejoice the blockbuster occasions, exhibitions and anniversaries happening throughout the capital this yr. Highlights embrace: the Queen’s 90th Birthday, the 400th anniversary of Shakespeare’s legacy, Harry Potter and the Cursed Baby, and the world’s first exhibition of the Rolling Stones.

Fans of London launches with a collection of 4 particular “super-fan” movies, the primary of which follows the journey of Christine Meer, a devoted American fan of the British Royal household who was hand-picked to go to the capital for the primary time, for a once-in-a-lifetime expertise. Christine was given VIP entry to London’s Historic Royal Palaces, in addition to a Royal makeover. Christine is a speech therapist for adults.

Royal tremendous fan Christine Meer from Columbus Ohio stated: “I’ve been an enormous fan of the British Monarchy ever since I can keep in mind, and have all the time liked studying about their wealthy historical past, as nicely following the legacy of the youthful Royals. To return to London for the very first time and expertise the palaces as an insider was like a dream come true for me.”

Chris Gottlieb, Chief Advertising Officer for London & Companions stated: “Followers of London was born out of a want to shine a highlight on the unmissable occasions occurring throughout the town this yr, and every of those from The Queen to Harry Potter, has really devoted followers around the globe.

“Followers of London options one thing for all, from leading edge exhibitions to Shakespearean performances. By selling these occasions collectively we will appeal to new worldwide audiences to expertise and share the easiest that London has to supply this yr.”

Further analysis from Spredfast highlights that lots of London’s prime customer points of interest are additionally producing large quantities of Twitter visitors. The Coca-Cola London Eye was probably the most tweeted about attraction within the capital (over the previous 12 months) adopted by the British Museum and the Pure Historical past Museum in second and third place. Separate analysis has additionally proven that:

• London has been Googled greater than another capital metropolis since 2004*

• London is probably the most ‘selfied’ metropolis on Instagram**

• Social media has an growing affect over vacation decisions, and 89% of these lately surveyed had used social media at some stage of their vacation***

Sara Dunham, British Airways’ Head of Advertising, Retail and Direct, stated: “This marketing campaign will showcase some particular moments, as followers journey to one of many world’s biggest cities for a once-in-a-lifetime expertise. At British Airways we like to make superb issues occur, and with dozens of day by day flights connecting individuals between 21 US cities and London, we sit up for flying a whole lot of followers to comply with of their footsteps.”

Aligi Gardenghi, Vice President Advertising Europe, Center East & Africa at Hilton Worldwide stated: “As followers of London we’re excited to be concerned within the London & Companions marketing campaign and look ahead to setting the stage for unimaginable and heartfelt experiences for our friends and guests to the capital. With 35 properties in Higher London providing a various vary and breadth of hospitality, Hilton supplies the perfect backdrop for a memorable keep in one of the fashionable worldwide locations.”

Commenting on the info, Rod Favaron, CEO of Spredfast stated: “Social knowledge is all the time a beneficial useful resource for understanding what pursuits viewers, shoppers, and even travellers. With London’s cultural, historic, and distinctive leisure choices, it’s no shock that this location is the highest journey vacation spot, based on Twitter customers. Our personal group is usually jockeying for extra alternatives to journey to our London workplace, and it seems that they don’t seem to be alone.”