Seventy per cent of occasion professionals consider that new applied sciences, comparable to sensory know-how, will make occasions and conferences extra interactive and interesting, in response to analysis from London & Companions, the official conference bureau for London, and CWT Conferences & Occasions forward of IBTM World in Barcelona subsequent week.
Regardless of this, over half of the 650 respondents stated that new applied sciences will not be getting used to their full potential, whereas three quarters (77 per cent) agreed extra could possibly be achieved to combine sensory know-how – units to stimulate the senses of sight, sound, style, odor and contact – into their tasks. Cash seems to be a key cause why occasion professionals don’t function extra sensory applied sciences with greater than half of respondents saying occasion know-how is just too costly.
Tracy Halliwell MBE, Director of Enterprise Tourism and Main Occasions at London & Companions, stated “Conferences and occasions are an important a part of any organisation’s technique and if business professionals are to create really unforgettable occasions they should harness the facility of latest applied sciences. Tech integration doesn’t need to be costly and may be simply included into conferences. New sensory applied sciences particularly may be very highly effective instruments that ship tangible outcomes and convey a model new dimension to conventional conferences or occasions.”
Thierry Duguet, CWT Conferences & Occasions, international advertising director added: “With the developments in know-how, we’ll proceed to see decrease value multi-sensory experiences being created. This consists of using social media to interact with occasion attendees earlier than, throughout and after an occasion – for instance, a tweet wall the place individuals can interact with occasion audio system in real-time. The worth of sensory experiences is limitless. If attendees have an enduring reminiscence of your occasion, it results in a lot better model recognition. In a world the place individuals are bombarded with 5,000 media messages each day and doubtless overlook 90 % of them – it’s nonetheless value recognizing the facility of occasions which may stick with us for a lifetime.”
This yr at IBTM World, London & Companions conference bureau group shall be showcasing the newest perception, ideas and developments on reworking occasions and shocking delegates with multi-sensory know-how and experiences.
Go to London & Companions on stand G10 at IBTM World in Barcelona to discover the interactive senses gallery and discover out how one can rework your occasions in London.