In a pan-London approach to encourage Londoners to come out and enjoy the city they love, hundreds of businesses and organisations have come together to collectively build consumer confidence and encourage a responsible recovery in consumer spending.
Launching an inspiring new campaign film, celebrating Londoners and some of the exciting experiences waiting to be rediscovered across the city – from dining out and shopping to visiting attractions – the campaign will be brought to life across digital video, social media, print and out of home advertising, encouraging Londoners to share their London.
Businesses and organisations across London including O2, L’Oreal, EY, Adam&EveDDB, Salesforce, The Crowne Estate, City of London Corporation, Grosvenor Estate, Shaftesbury PLC and the London Legacy Development Corporation have all rallied round to support and amplify the campaign and help London’s recovery. It will run alongside the Mayor of London’s re-launched London is Open campaign, which is championing the safe reopening of London’s economy.
Laura Citron, CEO London & Partners, said: “The ‘Because I’m a Londoner’ campaign aims to inspire Londoners, businesses and organisations to get behind and support the city’s recovery. Businesses continue to benefit from campaign support, building on the public’s desire to return to life pre-lockdown, whilst also encouraging safe and responsible behavior. Whether grabbing a cuppa from the coffee shop around the corner, cycling to that museum, or hunting for treasures at the local market, supporting London businesses and organisations is a way to support other Londoners and stand in solidarity with the city as it transitions to living with the coronavirus.”
The Mayor of London, Sadiq Khan, said: “With businesses continuing to struggle as a result of COVID-19, there has never been a more important time to show our support and safely celebrate all that London’s venues have to offer – whether it’s our world-leading galleries and museums, or our wonderful cafes and restaurants.
“Requirements around social distancing mean that things won’t be returning to what they were before for many months ahead, but a huge amount of work has been done to make our venues and attractions as COVID-secure as possible. I urge every Londoner to do what they can to safely show their support for the venues which make our city so special all across the capital.”
Because I’m A Londoner campaign highlights include:
This short digital film themed around the Because I’m a Londoner campaign to engage Londoners, it features a range of unique London venues including; Portobello Road Market, Regent’s Park Open Air Theatre, Wembley Park, Fortnum and Mason (The Parlour) The View from the Shard, Covent Garden, Greenwich Market (Taste of China) Adam Reed London, Design Museum and Skylight at Tobacco Docks, South Bank – with support from Transport for London and Santander Cycles .
Help to encourage Londoners to get out and about by sharing the film across online channels. Make sure to use the #BecauseImALondoner hashtag.
Piccadilly Circus Lights: Launching 31 August Supported by Heart of London Business Alliance and Landsec, the ‘Welcome to the West End’ digital display showcases the campaign in a full takeover of the whole screen. Head on down to the giant Piccadilly Lights and catch a glimpse of a stunning series of West End images.
Because I’m A Londoner campaign activity also shines a spotlight on and celebrates re-openings across London such as museums and galleries, reminding people to make a point of going to that venue they’ve been wanting to visit, or cycle to a nearby gallery for that much-needed culture fix. The campaign encourages people to step outside and safely rediscover the city: visit regular locals, discover new favourites and explore the places that have been on the list for ages.
People are encouraged to share stories and experiences using #BecauseImALondoner – current London activities and re-openings include:
Cycling the City: (29 August onwards)
Visit London has invited Londoners to rediscover their city through cycling by illustrating just one of many Cycleways in the capital via a series of Instagram stories, Stopping by many of London’s cultural institutions along the way, the stories takes viewers on a journey from King’s Cross all the way to Regent Park, taking in The British Museum, The British Library, ZSL London Zoo and The Canal Museum on Lime pedal bikes. As London moves towards more sustainable modes of travel during its recovery phase, popularity of bike sharing schemes such as Lime and Santander Cycles have grown immensely. An alternative to public transport, bike sharing schemes allow Londoners to get from one place safely to the next while taking in the sights that would have been otherwise missed onboard a vehicle.
Culture Club: (24 Aug onwards)
Electronic: From Kraftwerk to The Chemical Brothers at the Design Museum
The beat goes on at the Design Museum with their new exhibition Electronic: From Kraftwerk to The Chemical Brothers. Evoking the experience of being in the club, this new exhibition will transport visitors through the people, art, design, technology and photography that have been shaping the electronic music landscape. Electronic will be running until 14 February 2021. Tickets can be pre-booked here.
Science Museum – (Re-opening)
The Science Museum welcomed back visitors on 19 August to tell more stories of the extraordinary human achievement and technological advances that have helped humanity overcome challenges throughout history. Entry to the museum is free, but visitors must pre-book their tickets in advance here.
Warner Bros. Studio Tour London – The Making of Harry Potter (Re-opening)
Witches, wizards and muggles can rejoice with the reopening of Warner Bros. Studio Tour London – The Making of Harry Potter on 20 August. With a number of new safety measures in place designed to prioritise social distancing, Hogwarts welcomes back Harry Potter fans to experience the Wizarding World for themselves. Tickets are now available from 20 August 2020 to 30 June 2021 and can be pre-booked here.
Sleepless, a Musical Romance – A Socially Distanced Run
Premiering at Troubadour Wembley Park Theatre, Sleepless is the enchanting new romantic musical comedy based on the original story and screenplay of the rom-com classic Sleepless In Seattle. Running for a limited season from 25 August, theatre capacity will be reduced and seating will be arranged to comply with government social distancing regulations. Tickets can be pre-booked here.
The British Museum (Re-opening)
On 27 August, The British Museum will be opening their doors again for visitors looking to experience two million years of human history. The museum is re-opening with a new one-way route signposted through the Museum, new hand sanitiser stations and extra cleaning measures. Entry to the museum is free, but visitors must pre-book their tickets in advance here.
Eating & Drinking:
Embrace the “new normal” and support the local neighbourhood by having a drink at a local pub or a rooftop bar – making sure to observe the latest social distancing rules.
Photocrowd Photography Competition
The winners of the Visit London – London’s official city guide – ‘Because I’m A Londoner’ Photography Contest are also announced on Monday 31 August. The free to enter #BecauseImALondoner photo competition (which closed 21 August) encouraged participants to share what they love about London. Coinciding with the opening of many of the things that Londoners have been patiently waiting to see and do, it aimed to encourage residents to safely explore their own areas. Entrants did not need to be professional photographers to join the contest, just have a phone or camera at the ready.
The competition was judged by leading photographer and Founder of whatweseee.com, Misan Harriman, Museum of London’s curator of photographs, Jilke Golbach, Justine Simmons OBE, Deputy Mayor for Culture and Creative Industries, Mayor of London’s Office and Laura Citron, London & Partners CEO. Entrants have the chance to win photography equipment, photography books and have their work displayed on the Museum of London website. http://www.photocrowd.com/becauseimalondoner
The public are encouraged to share stories and experiences as they rediscover the city using the #BecauseImALondoner hashtag on social media.
For further up to date campaign activity details please go to VisitLondon.com
Follow the latest rules when revisiting some of the go-to spots and discover new favourites in London – just remember to stay safe, be responsible and follow the latest social distancing guidelines when out and about.