‘Because I’m a Londoner’ Photo Competition Launched With Focus On London’s New Normal

The free to enter competition, part of the #BecauseImALondoner campaign, encourages participants to share what they love about London. Launching on Saturday 4 July, and coinciding with the opening of many of the things that Londoners have been patiently waiting to see and do, it aims to encourage residents to safely explore their own areas.

It offers the capital’s city dwellers a chance to support their local area, by highlighting people enjoying nearby businesses and venues; from markets, independent shops and hairdressers, to museums or a legendary community restaurant and everything in between.

The competition, which runs until 21 August, will be judged by leading photographer and Founder of whatweseee.com, Misan Harriman, Museum of London’s curator of photographs, Jilke Golbach, Justine Simmons OBE, Deputy Mayor for Culture and Creative Industries, Mayor of London’s Office and Laura Citron, London & Partners CEO. Entrants stand the chance to win photography equipment, photography books and have their work displayed on the Museum of London website.

Laura Citron, Chief Executive Officer of London & Partners which runs Visit London said: “We’re delighted to work with one of our partners, the Museum of London, in calling on Londoners to snap away and share their new normal, as they safely rediscover their local neighbourhoods and celebrate what’s open across London. As businesses begin to open safely, we are inviting Londoners to shine a spotlight on their local areas and show that going out locally is a way to support other Londoners and stand in solidarity with the city. Support your local area by rediscovering some of the incredible places that make up your neighbourhood, from cafes and cinemas to galleries and museums, without placing a strain on public transport. Use the #BecauseImALondoner hashtag, to join us in a social conversation and tell your London stories and what it means to be a Londoner!”

Photos can be in colour or black and white and the competition closes on Friday 21 August at 1pm (GMT) with winners announced on Monday 31 August. The expert judge’s winner, will win a Panasonic Lumix DMC-TZ70 Digital Camera and the top 3 will receive either a copy of London Nights or People of London, by Hoxton Mini Press.

To enter the photo contest and for the full terms and conditions, please sign up at http://www.photocrowd.com/becauseimalondoner and create a Photocrowd user account to directly upload images.

Jilke Golbach, Museum of London’s Curator of Photographs said: “We are delighted to support and showcase this campaign which celebrates the people and places of London as they come out of Lockdown. It perfectly matches the aims of the Museum of London which tells the ever-changing story of this great world city and its people.”

The Because I’m a Londoner campaign is a new citywide campaign to build consumer confidence and encourage a responsible recovery in consumer spending, led by a London Alliance of more than 400 major London businesses and brought together by London & Partners and supported by the Mayor of London, London Councils and Transport for London. 

The Because I’m a Londoner campaign aims to inspire Londoners to safely explore their own areas and support local businesses, boosting consumer confidence and stimulating spending, to help the city reshape and recover. It will support London’s culture, retail, hospitality and events sectors to thrive while we adapt to life after coronavirus lockdown is lifted, saving the jobs of some of the most vulnerable Londoners, and securing the unique culture and lifestyle that make London a global magnet for talent and investment.

Justine Simmons OBE, Deputy Mayor for Culture and Creative Industries, Mayor of London’s Office: “Culture and lifestyle is an integral part of London’s DNA and is a big reason so many of us choose to live and work here. This photography contest offers a chance to showcase London’s unique character and dynamism in the current time.”