Because I’m a Londoner – Photo Comp Winners Announced


  • Overall Winner is Masked Society ©MrG  
  • 2nd place Runner Up is Dyeing…to get my hair coloured ©DaviniaKay 
  • 3 place Runner Up is The start of something new  ©Aleksandrarybinska 

The competition, which saw over 400 photographers submitting over 700 entries, was judged by leading photographer and Founder of, Misan Harriman, Museum of London’s curator of photographs, Jilke Golbach, Justine Simons OBE, Deputy Mayor for Culture and Creative Industries, Mayor of London’s Office and Laura Citron, London & Partners CEO.  


The panel unanimously awarded ‘Masked Society’ as the overall winner. The image perfectly sums up the time of Coronavirus in London, with the young hipster girl on the bike wearing a PPE mask. Behind her is a classic Brick Lane graffiti wall (street art by Zabou) which almost mirrors her facial attire but for a different reason. 


Justine Simons OBE, Deputy Mayor for Culture and the Creative Industries said: “Coming just as lockdown started to ease, the ‘Because I am a Londoner’ photo competition has truly captured a unique period in our city’s history.” 


As part of the #BecauseImALondoner campaign, the free to enter contest encouraged participants to share what they love about London. As lockdown eased and coinciding with the opening of many of the things that Londoners have been waiting to see and do, it aimed to encourage residents to safely explore their parts of town.  


Second Place runner up, Davinia Kay said: “The plan was to get my hair dyed for a milestone birthday in April. This appointment was cancelled due to Covid. After a 3 month wait, it was finally time, the anticipation….” 


Third place runner up, Aleksandra Rybinskaaged 18 and from Tottenham said: “This image was taken at one of the Black Lives Matter protests I had attended in June. The image shows a young man standing on the Churchill statue holding a red flare. What instantly caught my attention was the flare, not only was it visible from a large distance attracting more attention to the man, it was also in the colour red which to me was connotative of blood and highlighted the innocent lives which had sadly been lost.” 


Top ten recommended, Sarah Bux, 30, from Finchley, London said: “Outside a cafe in full personal protective equipment (PPE), sits a person of colour contemplating with a cup of coffee. The irony of course, is how inaccessible the drink is under the layers of protective equipment and how agonising it must be to sit in the suit outside a cafe in the middle of a heatwave. Yet, to me this photo is a reflection of how our lives have changed as a result of the pandemic. The image through the glass reflects a contrast to life pre-Covid where diners were able to enjoy their coffee indoors with friends.
The person in PPE is of a BAME background highlighting the marginalisation of the BAME community and their increased risk during the pandemic. A tribute to those working in occupations that thrust them into the frontline and their need for time and space to sit and reflect to preserve their mental health.” 


Top ten recommended, Martyn Hayes, 38, from Clapham said: “This photo was taken just as the city was reopening from the COVID-19 outbreak. I gingerly dared myself to get out and explore the city. Despite this photo being taken at rush hour, the London Bridge station was surprisingly empty. This shows that the return to normality is a slow process. I chose to take the photo with the doors open to entice the viewer inside. The distortion of the fisheye lens gives the image a jarring and foreboding sense, as does the dark and empty space of the train station. To me, this feels like the start of a horror movie… But hey, that’s just how my mind works.” 


Visit London teamed up with Photocrowd and the Museum of London, to offer Londoners a chance to showcase the best of their local area and the people and places of London. The competition offered the capital’s city dwellers a chance to support their local area, by highlighting people enjoying nearby businesses and venues; from markets, independent shops and hairdressers, to museums or a legendary community restaurant and everything in between. 


Jilke Golbach, Museum of London’s Curator of Photographs said: “We were delighted to support and showcase this campaign which celebrates the people and places of London as they come out of Lockdown. The photographs submitted to the competition tell a dynamic story of how Londoners are now rediscovering and reconnecting with their city. The winning images uniquely capture the complicated realities of life after lockdown, highlighting not only the ongoing struggles against the virus and the structural inequalities it has brought to the surface but also the joy of reconnecting with others. London’s historic and contemporary environment forms the backdrop to these wide-ranging individual and collective experiences.” 


Laura Citron, Chief Executive Officer of London & Partners which runs Visit London said: “We were delighted to work with one of our partners, the Museum of London, in calling on Londoners to snap away and share their new normal, as they safely rediscover their local neighbourhoods and celebrate what’s open across London. As businesses begin to open safely, we invited Londoners to shine a spotlight on their local areas and show that going out locally is a way to support other Londoners and stand in solidarity with the city. Continue to use the #BecauseImALondoner hashtag, to join us in a social conversation and tell your London stories and what it means to be a Londoner!” 


The Because I’m a Londoner campaign is a citywide campaign to build consumer confidence and encourage a responsible recovery in consumer spending, led by London & Partners, the official promotional agency for London, and a London Alliance of major London businesses and organisations, and supported by the Mayor of London, London Councils and Transport for London.   


The Because I’m a Londoner campaign aims to inspire Londoners to safely explore their own areas and support local businesses, boosting consumer confidence and stimulating spending, to help the city reshape and recover. It supports London’s culture, retail, hospitality and events sectors to thrive while we adapt to life with coronavirus,saving the jobs of some of the most vulnerable Londoners, and securing the unique culture and lifestyle that make London a global magnet for talent and investment.  


Entrants did not need to be professional photographers to join the contest, just have a phone or camera at the ready. Photos, could be in colour or black and white and the expert judge’s winner, receives a Panasonic Lumix DMC-TZ70 Digital Camera and the top 3 will receive either London Nights or People of London, by Hoxton Mini Press.  

The photo competition closed on Friday 21 August at 1pm (GMT) – full terms and conditions